Rolling Loud 2024: Celebrate 10 Years of Entertainment

Photos & Review by: Johnnie Lear

As we open another festival season, Rolling Loud comes as strong as ever in Inglewood, California, to celebrate 10 years of entertainment, bonds, and fun. Matt and Tariq have made it a tradition to deliver only the best and give their fans an unforgettable experience. They even treated their fans to a special treat, extending the festival by one extra day to give a special guest the floor for Thursday night. And that was only a fragment of what was to come.

On night one, Rolling Loud would open with the duo of Ye and Ty Dolla $ign as they are set to release the second part of the Vultures Trilogy.

Fans would gather in the middle of the festival grounds where they built a special for Ye to perform an array of songs all from the first part of Vultures. From Stars to Carnival, he would run down the tracklist, bringing out guests like Rich the Kid and Little Miss North West. Even after his performance fans stayed around and sang to old Kanye songs to bring in the first night of the true festival experience. 

Friday was a beautiful day, which meant a good vibe was naturally set for the performances to tear the house down. The main show kicked off with Luh Tyler coming out to bring his Florida vibes, and then Sexxy Red followed up. She would enter with her “Make America Sexyy Again” and have the crowd interact with her the whole time she was on stage. After that, Lil Tecca would end his tour with one more performance at the Go Puff Stage after the release of his album “TEC”. He showed why he deserved a late time on stage and it shows his growth from where he started. Right before the main event for Pink Friday, PartyNextDoor would have the last spot at the Go Puff stage and do a solid RnB performance with a live band that made fans dance and sing from start to finish. It also got fans excited to see his next move as he is set to release PND4 soon. To wrap up the night we were graced with a performance from the Queen herself as Nicki Minaj closed out night one as she is set to go on tour following Rolling Loud. The stage was immaculate and her outfit changes were as flawless as her performance. The Barbz were stretched out for miles, and she definitely gained some new people in the fandom after that show.

On Saturday, it was a day to really cut loose and turn up. Fans were given great showings from artists like BabyTron, Jordan Ward, and Kaliii. Larry June, during a lyrical and chill set, even brought Jordan Ward back out to do some songs together, which shows the good path they are on. When the sunset finally set and Big Sean hit the stage, though, it felt like we were back in time almost.

Hearing songs from Dark Skies Paradise always feels so nostalgic, and then mixed to hear his current songs off of Detroit 2 really brought the set together, and it is a true testament to paying flowers to an artist who has dominated the rap game for years. Following him as it was finally nightfall it only meant it was time to mosh pit and have some fun. The $uicideBoy$ came out and the crowd reacted in typical fashion, to rage and have a good time. Ruby da Cherry and $crim have done ten-plus Rolling Louds, and it is understandable why. The emotion in the music in a festival setting puts it on a whole new level because their relationship with their fans is so intimate that it makes the whole memory of the show unforgettable. To close out the show Post Malone would enjoy his whole set with his fans and show how much he really appreciates the love they show him. He played songs from Psycho, to Zack and Codeine, and even brought out Quavo to perform “Congratulations' ' which feels like it just released every time you hear it.

As the last day fell upon us after three days of fun and great music the Ethika stage would have a star studded lineup follow each other all day. NLE Choppa riled the crowd up with his contagious energy and he would play his normal discography, but gave the fans a treat with some unreleased music. Chief Keef would follow behind him and it is safe to say he is solidified in the rap hall of fame in his own right. The amount of anthems he played that had the crowd harmonizing was a true sight to be seen. He even brought Sexxy Red out for another performance, which had the people going nuts. The energy would take a huge spike once Ski Mask the Slump God came out next. He just released his new song ‘Shibuya’ and it is always nice to get an X and Juice Wrld tribute. They are the pioneers of the Rolling Loud brand, and it's a beautiful thing to see their memories and attributions not go in vain. Don Toliver would follow, and he personally had one of the best shows at the whole festival. His tracklist of songs of “The Life of Don,”  “Heaven or Hell,” and “Love Sick” is always guaranteed to be a great time when there are no misses in the music. He even got to play his new song, “Bandit,” which is streaming now and killing the charts. Fans got their money's worth too, as Don would play unreleased songs and would bring out Ty Dolla $ign, Kodak Black, and Travis Scott to tie his whole set together giving his fans more than they could've asked for To close out our journey in Inglewood, Future and Metro Boomin who are set to release their new album “We Don’t Trust You” closed us out with an array of anthems from ‘I Can't Save You” to “Monster” to “Stick Talk” and “Mask Off” it goes to show Future’s longevity in the music industry as well as Metros’. Think how far “If Young Metro don't trust you we gon shoot” has truly come, and these two would make music for over 10 years. They even brought Travis Scott back out to perform some unfamiliar songs, which only got the crowd excited. Plus it would not be a show with Travis Scott if he didn't play “FE!N” at least one time. 

Overall, Rolling Loud is always a great time and guaranteed memories, but seeing 10 years of work put into it only makes you appreciate it more. It teaches you that it is more than just a music festival. Rolling Loud is about community, friendships, and living in the moment. Not everything is guaranteed, so when you get to experience a Rolling Loud, you live in the time you make it, and you make it the best time of your life. See you guys at the next one in a few months.