The Art of Creative Storytelling: The Arterie's SXSW Immersive Experience

hotos by: Ezzah Rafique

The two-day immersive experience hosted by The Arterie, a vibrant creative advertising agency led by women, provided an exclusive preview of Texasland USA alongside engaging panel discussions at SXSW Austin. Guests had the opportunity to learn more about The Arterie’s commitment to sustainable yet jaw-dropping art, as well as hear expert guidance from speakers such as AEB Founder Jennifer Hutchins and keynote speaker Zachary Levi. Additionally, Heather Page, Former Director of the Texas Film Commission, who is a board member of the International Cinematographers Guild, Association of Film Commissioners International, and Texas Motion Picture Alliance, as well as a member of the Austin Film Society and the Advisory Board of Women in Film & TV-Austin, shared insights. Mindy Raymond, former Executive Director of the Texas Motion Picture Alliance, President of New Republic Studios, Chair of the Board of Directors for Visit Bastrop (Texas), Producer of Feature Films, and Executive Producer of numerous television projects, also contributed meaningful discussions throughout the panel. Guests also enjoyed an Oscars watch party hosted by the Montana Film Commission and immersed themselves in the Jurassic World experience, featuring a special appearance by one of the exhibit’s baby dinosaurs.